> ## Documentation Index
> Fetch the complete documentation index at: https://docs.buildbetter.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Track Competitive & Market Intelligence

> Build a market intelligence system from customer and prospect conversations

<Note>
  **Coming Soon**: This guide will cover how to use BuildBetter as your market research engine—understanding market trends, competitive landscape, and emerging opportunities through conversations.
</Note>

## What This Will Cover

* **Market Trend Detection**: Identify emerging trends from customer conversations
* **Competitive Intelligence**: Track what customers say about competitors
* **Buyer Psychology**: Understand decision-making criteria and processes
* **Market Segmentation**: Discover natural customer segments from behavior
* **Opportunity Mapping**: Find whitespace and unmet needs

## Preview Topics

### Competitive Intelligence

* Competitive mention tracking
* Win/loss analysis by competitor
* Feature comparison from customer perspective
* Pricing position analysis
* Switching trigger identification

### Market Trends

* Emerging problem patterns
* Technology adoption signals
* Industry shift indicators
* Regulation/compliance trends
* Buying pattern changes

### Customer Segmentation

* Behavioral segmentation from conversations
* Needs-based segments
* Firmographic clustering
* Psychographic profiling
* Journey-based segments

### Market Sizing

* Total addressable problem validation
* Segment size estimation
* Willingness-to-pay analysis
* Growth opportunity quantification

### Strategic Positioning

* Category creation/positioning
* Blue ocean identification
* Differentiation opportunities
* Partnership possibilities
* Acquisition targets

***

**Status**: Planned for development

**Related Guides**:

* [Sales: Deal Intelligence](/pages/Use%20Cases/sales/deal-intelligence) - Competitive tracking
* [Sales: Lost Deal Analysis](/pages/Use%20Cases/sales/lost-deal-analysis) - Why you lose
* [Leadership: Market Insights](/pages/Use%20Cases/leadership/market-insights) - Strategic view