> ## Documentation Index
> Fetch the complete documentation index at: https://docs.buildbetter.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Build Messaging & Positioning from Customer Language

> Build messaging frameworks and positioning strategy from actual customer language—not marketing guesses

<Note>
  **Coming Soon**: This comprehensive guide will show you how to develop your entire messaging and positioning strategy based on real customer conversations.
</Note>

## What This Will Cover

* **Voice of Customer Analysis**: Extract exact language customers use for problems
* **Pain Point Hierarchy**: Quantify which problems matter most to which segments
* **Value Prop Development**: Build value propositions from proven outcomes
* **Positioning Strategy**: Position against competitors based on real differentiation
* **Messaging Testing**: Validate messaging with conversation data

## Preview Topics

### Messaging Framework

* Problem statement (in customer words)
* Solution positioning
* Value proposition hierarchy
* Proof points from customers
* Competitive differentiation

### Positioning Strategy

* Category definition
* Target audience refinement
* Unique positioning angle
* Supporting evidence
* Competitive moats

### Segmentation Strategy

* Segment-specific messaging
* Industry positioning
* Company size variations
* Use case messaging
* Persona-based language

### Messaging Testing

* A/B test homepage copy
* Track conversion impact
* Measure message resonance
* Iterate based on data

***

**Status**: Planned for development

**Related Guides**:

* [Marketing: Understanding Your ICP](/pages/Use%20Cases/quick-start/marketing-icp) - Start here
* [Marketing: Customer Stories](/pages/Use%20Cases/marketing/customer-stories) - Get quotes
* [Product: User Research](/pages/Use%20Cases/product/user-research) - Deep customer insights