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You need customer stories for your website, case studies for sales, testimonials for ads. But asking customers to write testimonials is like pulling teeth. What if you could extract them from conversations you’re already having? This guide shows you how to mine customer calls for authentic stories, quotes, and case study material.

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The Content Problem

Traditional approach:
  • 📧 Email customer: “Can you write a testimonial?”
  • 🦗 Crickets (customers are busy)
  • ⏰ 2 weeks later, get generic “great product” quote
  • 😐 Not compelling, doesn’t convert
The opportunity: Your best customer stories are already in recorded calls. You just need to extract them.

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What You’ll Achieve

With BuildBetter:
  • ✅ Extract success stories from customer calls automatically
  • ✅ Find authentic quotes (in customer’s own words)
  • ✅ Identify ROI and specific outcomes mentioned
  • ✅ Build case studies without lengthy customer interviews
  • ✅ Create content pipeline that never runs dry
Time saved: Traditional case study: 10+ hours. With BuildBetter: 2 hours (mostly writing, not gathering).

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Step 1: Find Your Best Stories

[screenshot: Signals filtered for success stories and positive sentiment]
1

Filter for Success Moments

  1. Go to Signals
  2. Filter:
    • Type: Praise or Success
    • Sentiment: Positive or Very Positive
    • Contains: “saved”, “ROI”, “results”, “love”
[screenshot: Filtered signals showing customer wins]
2

Ask Chat to Find Stories

Query: “What customer success stories can you find in my calls? Show me customers who mentioned specific results, ROI, or outcomes.”Example output:
Customer Success Stories:

1. TechCorp (Sarah, VP Ops)
   - Saved 15 hours/week on data entry
   - ROI: $127K annually
   - Quote: "This is the best decision we made this year"
   - Call: Demo follow-up, March 15

2. StartupCo (Mike, Founder)
   - Reduced customer churn by 12%
   - Time to value: 2 weeks
   - Quote: "Paid for itself in the first month"
   - Call: QBR, March 22

3. Enterprise Inc (Jessica, Director)
   - Automated manual process
   - Team productivity up 40%
   - Quote: "Can't imagine going back to old way"
   - Call: Check-in, March 8

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Step 2: Extract Authentic Quotes

[screenshot: Call playback showing customer quote with timestamp]
1

Get Exact Customer Quotes

For each story:
  1. Click on the signal
  2. Click timestamp to jump to moment
  3. Listen to exact quote in customer’s voice
  4. Copy verbatim quote (BuildBetter shows transcript)
Why this works: Real customer language > marketing-ified quotes
2

Build Quote Library

Query: “Export all positive customer quotes mentioning results, ROI, or outcomes to a document.”Creates categorized quote library:
  • Problem solved
  • Results achieved
  • Product delight
  • Competitive comparisons

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Step 3: Create Case Studies

[screenshot: Generated case study document]
1

Generate Case Study Outline

Query: “Create a case study for [Customer Name] based on our conversations. Include: their problem, solution, results, and quotes.”Example output:
Case Study: TechCorp

Challenge:
- Spending 60+ hours/week on manual data entry
- No single source of truth
- Multiple tools, no integration

Solution:
- Implemented BuildBetter in 2 weeks
- Automated data aggregation
- Single dashboard for all metrics

Results:
- 15 hours/week saved (75% reduction)
- $127K annual savings
- 100% data accuracy vs 67% before

Customer Quote:
"This is the best decision we made this year.
We got ROI in the first month."
- Sarah Johnson, VP Operations
2

Get Customer Permission

Email customer with pre-written case study:“Hi Sarah, we created a case study based on our conversations about your results (15 hours/week saved, $127K ROI). Would you be okay with us publishing this?”Success rate: 80%+ say yes when you’ve already done the work

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Step 4: Build Content Pipeline

[screenshot: Content calendar generated from customer stories]
1

Monthly Content Extraction

First Monday of each month:
  1. Review last month’s customer calls
  2. Filter for positive moments
  3. Extract 3-5 quotes
  4. Draft social posts / blog ideas
2

Content Ideas from Calls

Query: “Based on customer success stories, suggest 10 blog post ideas.”Generates authentic content ideas grounded in real customer experiences.

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Real Uses

Social Proof:
  • Website testimonials (direct quotes)
  • Landing page trust signals
  • Social media posts
Sales Enablement:
  • Case studies for specific industries
  • ROI proof points
  • Competitive positioning
Content Marketing:
  • Blog posts (“How [Customer] achieved X”)
  • Email campaigns
  • Video testimonials (ask permission to use clips)

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Next Steps

ICP Understanding

Use customer language for messaging

Content Generation

Scale content creation from insights (stub)
To be expanded: Full content coming soon with case study templates, permission email templates, and content calendar workflows.