Effective Date: 04/24/2025

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Privacy Policy

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1. Introduction

Welcome to Build Better, Inc.

Build Better, Inc. (“us”, “we”, or “our”) operates https://www.BuildBetter.app and the BuildBetter mobile application (hereinafter referred to as “Service”).

Our Privacy Policy governs your visit to https://www.BuildBetter.app and the BuildBetter mobile application, and explains how we collect, safeguard, and disclose information that results from your use of our Service.

We use your data to provide and improve our Service. By using our Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used herein have the same meanings as in our Terms and Conditions.

Our Terms and Conditions (“Terms”) govern all use of our Service and, together with this Privacy Policy, constitute your agreement with us (“agreement”).

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Definitions

  • SERVICE: The https://www.BuildBetter.app website and BuildBetter mobile application operated by Build Better, Inc.
  • PERSONAL DATA: Data about a living individual who can be identified from that data (or from that and other information in our possession or likely to come into our possession).
  • USAGE DATA: Data collected automatically generated by the use of our Service or from our Service infrastructure (e.g., the duration of a page visit).
  • COOKIES: Small files stored on your device (computer or mobile).
  • DATA CONTROLLER: The natural or legal person who (alone or jointly with others) determines the purposes and manner in which any personal data are processed. For this Privacy Policy, we are the Data Controller.
  • DATA PROCESSORS (OR SERVICE PROVIDERS): Any natural or legal person who processes data on behalf of the Data Controller. We may use various Service Providers to process your data more effectively.
  • DATA SUBJECT: Any living individual who is the subject of Personal Data.
  • THE USER: The individual using our Service. The User corresponds to the Data Subject.

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2. Information Collection and Use

We collect several types of information for various purposes to provide and improve our Service.

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3. Types of Data Collected

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Personal Data

While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you (“Personal Data”). This may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Cookies and Usage Data

We may use this Personal Data to contact you with newsletters, marketing or promotional materials, and other information that may be of interest to you. You may opt out of these communications by following the unsubscribe link.

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Usage Data

We may also collect information that your browser sends whenever you visit our Service or when you access our Service via a mobile device (“Usage Data”). This may include:

  • Your computer’s IP address, browser type and version
  • The pages you visit on our Service, and the time and date of your visit
  • The time spent on those pages, unique device identifiers, and other diagnostic data

When accessing our Service with a mobile device, Usage Data may include details such as the type of mobile device, unique device identifiers, IP address, operating system, and mobile browser type.

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4. Google API Services User Data Compliance

Build Better, Inc. complies with the Google API Services User Data Policy, including the Limited Use requirements. We use and transfer information received from Google APIs strictly in adherence to this policy. Our handling of data obtained through Restricted and Sensitive Scopes follows Google’s guidelines to protect user privacy and security.
Learn more about Google API Services User Data Policy.

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5. Tracking Cookies Data

We use cookies and similar tracking technologies to track activity on our Service and hold certain information. Cookies are small files with a small amount of data (often including an anonymous unique identifier) that are sent to your browser and stored on your device. Other tracking technologies (e.g., beacons, tags, and scripts) may also be used to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our Service may not function properly.

Examples of Cookies We Use:

  • Session Cookies: To operate our Service.
  • Preference Cookies: To remember your preferences and settings.
  • Security Cookies: For security purposes.

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6. Use of Data

Build Better, Inc. uses the collected data for various purposes, including:

  • To provide and maintain our Service.
  • To notify you about changes to our Service.
  • To enable interactive features when you choose to use them.
  • To provide customer support.
  • To gather analysis or valuable information for improving our Service.
  • To monitor usage of our Service.
  • To detect, prevent, and address technical issues.
  • To fulfill our contractual obligations (e.g., billing and collection).
  • To provide you with account or subscription notices (e.g., expiration and renewal notices).
  • To deliver news, special offers, and general information about goods, services, and events that may interest you.
  • In any other manner described when you provided the information.
  • For any other purpose with your consent.

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7. Retention of Data

We retain your Personal Data only as long as necessary for the purposes outlined in this Privacy Policy. We will also retain and use your Personal Data as required to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

Usage Data is generally retained for a shorter period unless needed to strengthen security, improve functionality, or comply with legal obligations.

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8. Transfer of Data

Your information, including Personal Data, may be transferred to—and maintained on—computers located outside your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there. Your consent to this Privacy Policy and your submission of such information represents your agreement to that transfer.

We will take all reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy, and no transfer of your Personal Data will occur to an organization or country unless adequate controls are in place.

For enterprise deployments, BuildBetter offers custom data residency options in select jurisdictions that comply with GDPR, HIPAA, and other regional regulations. This allows enterprise customers to store and process data in specific compliant countries upon request.

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9. Disclosure of Data

We may disclose personal information that we collect or you provide:

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Disclosure for Law Enforcement

Under certain circumstances, we may be required to disclose your Personal Data if required by law or in response to valid requests by public authorities.

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Business Transaction

If we or our subsidiaries are involved in a merger, acquisition, or asset sale, your Personal Data may be transferred.

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Other Cases

We may also disclose your information:

  • To contractors, service providers, and other third parties used to support our business.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent in any other cases.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others.

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10. Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

We undergo annual SOC 2 Type II audits and third-party penetration tests, the results of which are available at trust.buildbetter.ai, and we use a third party security monitoring service for continuous security monitoring and compliance tracking. These efforts ensure we maintain the highest security standards throughout our infrastructure and operations.

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11. Your Data Protection Rights Under GDPR

If you are a resident of the European Union (EU) or European Economic Area (EEA), you have certain rights under GDPR. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to know what Personal Data we hold about you or have it removed from our systems, please email us at support@buildbetter.ai.

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Your Rights Include:

  • Access: The right to access, update, or delete your information.
  • Rectification: The right to have your information corrected if it is inaccurate or incomplete.
  • Objection: The right to object to our processing of your Personal Data.
  • Restriction: The right to request that we restrict the processing of your personal information.
  • Data Portability: The right to receive your Personal Data in a structured, machine-readable format.
  • Withdrawal of Consent: The right to withdraw your consent at any time, where applicable.

You also have the right to complain to a Data Protection Authority about our collection and use of your Personal Data.

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12. Your Data Protection Rights Under CalOPPA

CalOPPA requires commercial websites and online services collecting personally identifiable information from California consumers to post a privacy policy. We agree to the following under CalOPPA:

  • Users can visit our site anonymously.
  • Our Privacy Policy link includes the word “Privacy” and is easily found on our homepage.
  • Users will be notified of any privacy policy changes on our Privacy Policy page.
  • Users can change their personal information by emailing us at support@buildbetter.ai.

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Our Policy on “Do Not Track” Signals

We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track mechanism is in place. You can enable or disable Do Not Track by visiting your browser’s Preferences or Settings.

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13. Your Data Protection Rights Under CCPA

If you are a California resident, you have the right to know what personal information we collect, request deletion of your data, and opt out of the sale of your personal data. To exercise these rights, you may request:

  • What personal information we have about you:
    We will provide details including:

    • Categories of personal information collected.
    • Sources of your personal information.
    • The business or commercial purpose for collecting or selling your information.
    • Categories of third parties with whom we share your information.
    • Specific pieces of personal information we have collected.
    • Lists of categories of information we have sold or disclosed for a business purpose.

  • Deletion of your personal information:
    We will delete your personal information from our records (and instruct our service providers to do the same) upon your request, except where deletion is not possible due to legal obligations.

  • Opt-out of the sale of your personal information:
    We do not sell your personal information for monetary consideration. If you request to stop such transfers, we will comply. To opt out, click “Do Not Sell My Personal Information” at the bottom of our homepage.

Please note that exercising these rights may affect your ability to use certain features of our Service.

To exercise your rights, please email support@buildbetter.ai.

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14. Service Providers

We may employ third-party companies and individuals to facilitate our Service, provide Service on our behalf, perform Service-related services, or assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks and are obligated not to disclose or use it for any other purpose.

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15. Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics
Google Analytics is a web analytics service provided by Google that tracks and reports website traffic. Google uses the data collected to monitor the use of our Service and to personalize ads on its network.
For more information, please visit the Google Privacy Terms and Google Analytics Help.

Mixpanel
Mixpanel is provided by Mixpanel Inc. You can opt out of Mixpanel’s data collection by visiting Mixpanel Opt-Out.
For more information, see Mixpanel Terms.

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16. CI/CD Tools

We may use third-party Service Providers to automate our Service’s development process.

GitHub
GitHub, provided by GitHub, Inc., is used for hosting and reviewing code, managing projects, and building software.
For more information, please refer to the GitHub Privacy Statement.

GitLab CI/CD
GitLab CI/CD, provided by GitLab, Inc., builds, tests, and deploys our software.
For more information, visit GitLab Privacy.

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17. Behavioral Remarketing

Build Better, Inc. uses remarketing services to advertise on third-party websites to you after you visit our Service. We and our third-party vendors use cookies to optimize and serve ads based on your past visits.

Google Ads (AdWords)
Provided by Google Inc.
Opt out via Google Ads Settings or install the Google Analytics Opt-out Browser Add-on.
See Google Privacy Terms for details.

Bing Ads Remarketing
Provided by Microsoft Inc.
For more information, visit Bing Ads Policies and Microsoft Privacy Statement.

Twitter
Provided by Twitter Inc.
To opt out of Twitter’s interest-based ads, visit Twitter Support and see Twitter Privacy.

Facebook
Provided by Facebook Inc.
For interest-based advertising details, visit Facebook Help. To opt out, follow Facebook’s Instructions.
For more details, see Facebook’s Data Policy.

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18. Payments

We may offer paid products and/or services within our Service. In such cases, we use third-party payment processors.

We do not store or collect your payment card details. Your payment information is provided directly to our payment processors, which adhere to PCI-DSS standards.

Stripe
For more information, please see Stripe Privacy.

Our Service may contain links to other sites not operated by us. Clicking a third-party link will direct you to that site.
We strongly advise you to review the Privacy Policy of every site you visit. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services.

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20. Children’s Privacy

Our Services are not intended for children under the age of 18 (“Child” or “Children”).
We do not knowingly collect personally identifiable information from children under 18. If you become aware that a child has provided us with Personal Data, please contact us immediately. If we discover that we have collected Personal Data from children without parental consent, we will take steps to remove that information from our servers.

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21. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of significant changes by posting the new Privacy Policy on this page, and via email and/or prominent notice on our Service, prior to the change becoming effective. The “Effective Date” at the top of this Privacy Policy will be updated accordingly.

We advise you to review this Privacy Policy periodically for any changes. Changes are effective when posted on this page.

April 24, 2025 – Added disclosures about SOC 2 Type II certification, Vanta security monitoring, AI usage transparency, penetration testing, and custom data residency options for enterprise clients.

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22. Slack Integration Data Handling

When you use our Slack integration, we collect and process certain data from Slack:

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Data We Collect

  • Workspace name and ID
  • Channel names and IDs where our app is installed
  • User IDs and display names of users interacting with our app
  • Command payloads from slash commands
  • Message content when explicitly shared with our app
  • System logs related to app installation and usage

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How We Use This Data

  • To provide core functionality of our BuildBetter integration
  • To authenticate and authorize users
  • To deliver notifications to specified channels
  • For debugging and troubleshooting
  • For security monitoring and abuse prevention

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Data We Receive But Don’t Actively Use

Our app may receive additional data through Slack’s API that we do not actively use as part of our service features, including:

  • Command metadata from slash commands
  • API call logs and error reports
  • Temporary system logs for technical monitoring

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Data Retention

Data from Slack integrations is retained according to our general data retention policy outlined in Section 7. Specifically:

  • Active integration data is retained while the integration is active
  • Upon uninstallation, user-specific data is deleted within 30 days

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23. Requesting Access, Transfer, or Deletion of Your Data

You may request access to, transfer of, or deletion of your data at any time by:

All data requests will be processed within 30 days of verification of your identity.

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Response Timeframe

When you submit a data request, you can expect the following timeline:

  • Initial Acknowledgment: You will receive an automated confirmation email within 24 hours of submitting your request.

  • Identity Verification: Within 2 business days, our team will send instructions to verify your identity. This step is necessary to protect your privacy and ensure requests are legitimate.

  • Request Processing: Once your identity is verified, we will process your request within 30 days. Complex requests may require up to 45 days, in which case we will notify you of the extension with an explanation.

  • Progress Updates: For requests that take longer than 10 business days, we will provide weekly status updates via email.

  • Completion Notification: When your request is completed, you will receive a confirmation email with details of the actions taken.

  • Additional Information: If we need additional information to process your request, we will contact you within 5 business days of your initial request.

We are committed to handling all data requests promptly and thoroughly.

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24. AI Use and Transparency

BuildBetter uses AI to assist with meeting transcription, summarization, and workflow automation. We do not train AI models on customer data. When third-party models are used (e.g., OpenAI or Anthropic), your content is processed in real time and never retained or reused for model improvement.

BuildBetter has published a dedicated AI Transparency Statement outlining:

  • Our zero-training stance on customer data
  • Our use of explainable AI outputs with source attribution
  • Continuous auditing and bias mitigation practices
  • Compliance with all major AI governance frameworks (e.g., GDPR, HIPAA, SOC 2)

Additionally, we offer custom deployment options for enterprise clients, including:

  • On-premises hosting
  • Bring-your-own-model (BYOM)
  • Custom model fine-tuning under strict governance

To learn more or to request our AI policies, contact: security@buildbetter.ai.

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25. Contact Us

If you have any questions about this Privacy Policy, please contact us:

By email: support@buildbetter.ai

Questions, Concerns, or Complaints:

If you have any questions, concerns, complaints, or would like to exercise your rights, please contact us at:

Build Better, Inc.
Spencer Shulem
3790 S El Camino Real #809
Palo Alto, CA, US 94403
hi@BuildBetter.app
+1-628-267-2887