Coming Soon: This guide will cover how to use BuildBetter as your market research engine—understanding market trends, competitive landscape, and emerging opportunities through conversations.
What This Will Cover
- Market Trend Detection: Identify emerging trends from customer conversations
- Competitive Intelligence: Track what customers say about competitors
- Buyer Psychology: Understand decision-making criteria and processes
- Market Segmentation: Discover natural customer segments from behavior
- Opportunity Mapping: Find whitespace and unmet needs
Preview Topics
Competitive Intelligence
- Competitive mention tracking
- Win/loss analysis by competitor
- Feature comparison from customer perspective
- Pricing position analysis
- Switching trigger identification
Market Trends
- Emerging problem patterns
- Technology adoption signals
- Industry shift indicators
- Regulation/compliance trends
- Buying pattern changes
Customer Segmentation
- Behavioral segmentation from conversations
- Needs-based segments
- Firmographic clustering
- Psychographic profiling
- Journey-based segments
Market Sizing
- Total addressable problem validation
- Segment size estimation
- Willingness-to-pay analysis
- Growth opportunity quantification
Strategic Positioning
- Category creation/positioning
- Blue ocean identification
- Differentiation opportunities
- Partnership possibilities
- Acquisition targets
Status: Planned for development Related Guides:
- Sales: Deal Intelligence - Competitive tracking
- Sales: Lost Deal Analysis - Why you lose
- Leadership: Market Insights - Strategic view