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Deal Intelligence for Sales Teams

Learn how sales teams use BuildBetter to capture, analyze, and act on deal intelligence to improve win rates and accelerate sales cycles.

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Key Benefits

  • Automated Call Analysis: Capture and analyze every customer interaction
  • Deal Risk Identification: Early warning system for at-risk opportunities
  • Competitive Intelligence: Track and analyze competitor mentions
  • Buying Signal Detection: Identify positive signals and next steps
  • Coaching Opportunities: Highlight areas for team improvement

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Common Use Cases

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1. Deal Health Monitoring

Monitor the health of your deals in real-time:

  • Track engagement levels across stakeholders
  • Identify misaligned expectations early
  • Monitor sentiment trends throughout the sales cycle

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2. Competitive Analysis

Stay ahead of the competition:

  • Automatically detect competitor mentions
  • Track win/loss patterns
  • Document competitive differentiators

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3. Stakeholder Management

Better manage complex deals:

  • Map decision-maker involvement
  • Track stakeholder sentiment
  • Identify champion and blocker dynamics

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Getting Started

  1. Setup Recording

  2. Configure Signals

  3. Integration with CRM

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Success Metrics

Track these metrics to measure success:

  • Increase in win rates
  • Reduction in sales cycle length
  • Improved forecast accuracy
  • Better stakeholder engagement
  • More effective coaching sessions

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Example Workflow

  1. Record sales calls automatically via Zoom
  2. BuildBetter analyzes conversations in real-time
  3. Deal risks and opportunities are automatically flagged
  4. Insights are pushed to Salesforce
  5. Team receives proactive alerts for follow-up
  6. Management gets deal health dashboard

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Resources