Our Core Principles

BuildBetter is guided by core principles that ensure we deliver real value while respecting how teams actually work:

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What These Principles Mean in Practice

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1. Purpose-Built for Product Teams

We’re not trying to be everything to everyone. BuildBetter is specifically designed for:

• Product Managers who need customer insights for roadmap decisions
• UX Researchers synthesizing user feedback at scale
• Customer Success teams tracking product feedback
• Engineering Leaders understanding user pain points
• Founders staying connected to customer needs

Every feature we build answers the question: “Does this help product teams ship better products?”

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2. Real Problems, Real Solutions

We have a strict rule: No feature ships unless it solves a real, validated problem. This means:

• Every feature starts with actual customer pain points
• We validate solutions with real users before building
• We measure success by customer outcomes, not feature adoption
• If something doesn’t deliver value, we remove it

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3. Work Within Your Flow

We recognize that you already have established workflows, tools, and processes. BuildBetter enhances rather than replaces: Meeting with your existing tools:

• Your calendar stays your calendar - we just read it
• Your Zoom/Teams/Meet stays the same - we just join
• Your CRM remains your source of truth - we just enrich it
• Your docs stay where they are - we just help create them

Adapting to how you work:

• No forced workflows or rigid processes
• Flexible integrations that fit your stack
• Customizable to your team’s terminology
• Works with your existing meeting culture

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4. Customer-Driven Evolution

We don’t build in isolation. Every feature, improvement, and decision is driven by active customer feedback: How we listen:

• Regular customer interviews (we use BuildBetter for this!)
• Feature request tracking and prioritization
• Usage data analysis (privacy-first)
• Direct feedback channels

How we act:

• Weekly customer input reviews
• Beta programs for major features
• Rapid iteration based on feedback
• Transparent communication about what we’re building and why

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5. Accessible to Everyone: Breaking Down Silos

We believe insights should flow freely across your organization. That’s why: No per-seat licenses - Everyone in your organization gets access

• From intern to CEO, everyone can benefit from customer insights
• No artificial barriers to information sharing
• No “license police” limiting who can view critical feedback

Usage-based pricing - You pay for value, not headcount

• Costs based on Data Delivery Units (DDUs), not users
• Predictable pricing that scales with actual usage
• No surprise bills when you hire new team members

Why this matters:

• Breaks down information silos - Customer insights reach everyone who needs them
• Maximizes value - More users means more value from your investment
• Encourages adoption - No friction in getting teammates onboard
• Aligns with growth - Your costs scale with usage, not team size

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6. Your Data, Your Control: Trust Through Transparency

Your data is the lifeblood of your business. We treat it with the respect it deserves: What we DON’T do with your data:

• ❌ Train our AI models on your data
• ❌ Share or sell your data to third parties
• ❌ Use your insights to benefit competitors
• ❌ Access your data without explicit permission

What we DO:

• ✅ Process your data solely to provide you service
• ✅ Maintain strict access controls and encryption
• ✅ Provide complete transparency on data handling
• ✅ Allow you to export or delete your data anytime

Our commitment:

• You feed us with your trust and data
• We treat both as sacred
• Every security and privacy decision reflects this responsibility
• We’re transparent about our practices - just ask

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These Principles in Action

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Real Examples

Purpose-Built Decision: We chose not to add general-purpose project management features, even though it was requested. Why? It would dilute our focus on product intelligence. Real Solutions: Our AI-powered signal extraction came from customers manually categorizing feedback. We automated what they were already doing, saving hours per week. Working Within Flow: Instead of building our own video conferencing, we integrate with what you use. Your meetings happen normally - we just make them more valuable. Customer-Driven: Document generation templates came directly from customers sharing their formats with us. We built what they actually needed. Accessible Pricing: A customer with 200 employees pays the same as one with 20 if they process the same amount of data. No seat licenses means their entire team gets value. Data Trust: When enterprise customers ask about AI training, we show them our architecture. Your data stays in your workspace, period.

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Our Commitment

These principles aren’t just words - they’re commitments:

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Why This Matters

In a world of bloated software, per-seat pricing, and opaque data practices, these principles keep us focused:

• You get software that actually works for your specific needs
• Your entire team can access insights without budget concerns
• You can adopt BuildBetter incrementally without disrupting workflows
• Your feedback directly shapes the product you’re using
• You maintain complete control over your sensitive data

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These principles guide every decision we make at BuildBetter. If you ever feel we’re not living up to them, please let us know. We take your trust seriously.