About “Clustering”: In BuildBetter, “Clustering” refers to both the AI-powered thematic grouping of signals AND the dashboard/visualization system. When you see “Clustering” or “Clusters” in the navigation, it’s where you’ll find signal analysis dashboards, visualizations, and AI-generated theme reports.
Understanding Clustering
Clustering automatically organizes your customer feedback into meaningful themes:AI-Powered Grouping
Machine learning identifies similar feedback and groups them by semantic meaning, not just keywords
Dynamic Analysis
Clusters update in real-time as new feedback arrives, keeping insights current
Trend Detection
Automatically identifies rising and declining themes to spot emerging issues early
Visual Analytics
Rich dashboards with 15+ visualization types for different analytical perspectives
How Clustering Works
Automatic Processing
As signals are extracted from calls, chats, and feedback, the AI analyzes their semantic content
Theme Identification
Similar feedback is grouped into clusters based on meaning, creating themes like “onboarding issues” or “pricing concerns”
Continuous Refinement
Clusters evolve as more data arrives, becoming more accurate and nuanced over time
Clusters require a minimum of 3 similar signals to form, ensuring themes represent actual patterns rather than one-off feedback.
Navigating Clusters
Cluster List View
Access your clusters through the main clustering page:- All Clusters
- Trending Clusters
- Favorites
Browse all identified themes with:
- Cluster names and descriptions
- Signal counts and growth indicators
- Trending badges for rising themes
- Search and filter capabilities
Cluster Detail Pages
Click any cluster to explore in-depth:AI-Generated Reports
AI-Generated Reports
Each cluster includes timestamped reports with:
- Key Insights: Main patterns identified
- Root Cause Analysis: Underlying issues
- Business Impact: How this affects your company
- Recommendations: Suggested actions
- Trend Analysis: Growth or decline patterns
Customer Quotes
Customer Quotes
Representative feedback from real customers:
- Direct quotes with context
- Source attribution with timestamps
- Click-through to original recordings
- Sentiment indicators
Impact Analysis
Impact Analysis
Understand who and what is affected:
- Company breakdown
- User persona distribution
- Revenue impact potential
- Product area mapping
Creating Custom Dashboards
Build visual analytics dashboards tailored to your needs. Access this from the Clustering section in the main navigation.Finding Dashboards: Navigate to Signals or Clustering in BuildBetter to access dashboard creation and visualization tools.
Dashboard Builder
Configure Each Card
- Select data source and filters
- Choose visualization style
- Set card width (full, half, third, quarter)
- Add titles and descriptions
Creating Dashboards from Taxonomy
Quickly create pre-configured dashboards based on your product taxonomy. This is the fastest way to set up focused analytics for specific product areas.Select Nodes
Browse your taxonomy tree and check the product areas you want to analyze. You can select multiple nodes to create multiple dashboards at once.
- Total Signals count
- Total Clusters count
- Average Sentiment score
- Average Severity score
- Top Clusters by Signal Count (bar chart)
- Customer Voice by Cluster (quotes)
- Cluster Details
Dashboard Templates
In addition to taxonomy-based creation, you can also use pre-built templates for common use cases:| Template | Description |
|---|---|
| Feature Requests | Track what customers are asking for |
| Churn Issues | Monitor signals indicating potential churn |
| Customer Feedback | General customer sentiment and feedback |
| Customer Issues | Track reported problems and complaints |
| Adoption Issues | Monitor onboarding and adoption challenges |
| Competitors | Track competitive mentions |
| Testimonials | Collect customer success stories |
| Compliments | Positive feedback and praise |
Available Visualizations
Bar Charts
- Top clusters by volume
- Cluster growth comparisons
- Category breakdowns
- Time period analysis
Pie Charts
- Persona distribution
- Sentiment breakdown
- Category allocation
- Company distribution
Ridge Charts
- Sentiment distribution curves
- Severity patterns
- Bias analysis
- Emotion distributions
Heatmaps
- Cluster activity over time
- Cross-category correlations
- Temporal patterns
- Intensity mapping
Advanced Visualizations
- Timeline Charts
- Statistical Charts
- Metric Cards
Track cluster evolution:
- Signal volume over time
- Growth rate trends
- Seasonal patterns
- Event correlations
Quick Filters
Speed up your analysis with pre-built filter templates that apply common filter combinations with one click.Available Quick Filters
- Boundary Filters
- External Feedback
- Impact Analysis
- Internal
- External Only: Signals from customers and external users
- Internal Only: Signals from your internal team
Using Quick Filters
Quick filters appear as clickable buttons above your signal list or clustering dashboard. Click any button to instantly apply that filter combination to your current view.Filtering and Analysis
Query Builder
Create sophisticated filters using the visual query builder:Natural Language Queries
Natural Language Queries
Type queries in plain English:
- “Show negative feedback about onboarding from last month”
- “Find pricing concerns from enterprise customers”
- “What are new users complaining about?”
Advanced Filters
Advanced Filters
Build complex queries with:
- AND/OR logic combinations
- Date range selections
- Sentiment thresholds
- Company/persona filters
- Custom property matching
Saved Filters
Saved Filters
Save frequently used filter combinations:
- Name your filter sets
- Apply with one click
- Share with teammates
- Use across dashboards
Cluster Reports
Understanding AI Reports
Each cluster generates comprehensive reports containing: Trend Analysis- Current period volume vs. previous
- Percentage change calculations
- Growth trajectory predictions
- Seasonal pattern identification
- Main themes identified
- Common pain points
- Satisfaction drivers
- Emerging concerns
- Underlying issues identified
- Contributing factors
- System dependencies
- Process breakdowns
- Revenue implications
- Churn risk assessment
- Adoption barriers
- Competitive threats
Using Reports Effectively
Best Practices
Monitor trending clusters weekly: Early detection of emerging issues prevents escalation
Create role-specific dashboards: Product, support, and sales teams need different views
Combine filters thoughtfully: Layer time, sentiment, and persona filters for deeper insights
Act on insights: Use cluster reports to drive concrete improvements
Share visualizations: Export dashboards for presentations and team alignment
Common Use Cases
Product Management
- Track feature request themes
- Identify usability issues
- Monitor adoption barriers
- Prioritize roadmap items
Customer Success
- Spot at-risk accounts early
- Identify common support themes
- Track satisfaction trends
- Prevent churn patterns
Marketing & Sales
- Understand objections
- Track competitive mentions
- Identify value propositions
- Monitor market trends
Leadership
- Strategic theme tracking
- Quarterly trend analysis
- Department performance
- Market intelligence
Dashboard & Visualization Features
The Clustering section provides BuildBetter’s full dashboard and visualization capabilities:- Real-time Updates: Dashboards refresh as new signals arrive
- Interactive Filtering: Cross-filter across all visualizations
- Export Options: Save dashboards as PNG, PDF, or CSV
- Shareable Links: Collaborate with teammates on live dashboards
- 15+ Chart Types: Time series, ridge charts, heatmaps, KPIs, and more
- Drag-and-drop Builder: Create custom layouts
Clustering transforms overwhelming amounts of feedback into clear, actionable themes, helping you understand what matters most to your customers at scale.