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Amplitude Integration

Connect BuildBetter with Amplitude to combine quantitative product analytics with qualitative customer conversations, creating a complete picture of user behavior and feedback.

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Features

  • Unified Customer View: See product usage and conversation data in one place
  • Enhanced User Cohorts: Create Amplitude cohorts based on conversation topics
  • Data Enrichment: Add conversation insights to Amplitude user profiles
  • Custom Event Tracking: Track BuildBetter insights as events in Amplitude
  • Bi-directional Analysis: Cross-reference product behavior with customer feedback

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Setup Guide

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Prerequisites

  1. Amplitude Requirements:
    • Amplitude account (Growth plan or higher recommended)
    • Admin access for API key generation
    • Schema configuration permissions
  2. BuildBetter Requirements:
    • Active BuildBetter account
    • Admin privileges for integration setup

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Installation Steps

  1. Connect Amplitude
    • Go to Settings > Integrations in BuildBetter
    • Click “Connect” under Amplitude
    • Enter your Amplitude API key and secret
    • Configure project mapping
  2. Configure Data Flow
    • Set up user identification mapping
    • Define which BuildBetter events to send to Amplitude
    • Configure property mappings
    • Set up cohort synchronization
  3. Test Integration
    • Generate test events
    • Verify data appears in Amplitude
    • Check user property enrichment

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Usage

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Tracking Conversation Insights

BuildBetter can track these conversation elements as Amplitude events:
  • Feature requests
  • Sentiment changes
  • Competition mentions
  • Product feedback
  • Custom defined signals

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User Cohort Creation

Create Amplitude cohorts based on:
  • Topics discussed in calls
  • Feature requests made
  • Product areas mentioned
  • Sentiment expressed

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Enhanced Analytics

Use combined data for:
  • Correlating feedback with actual usage
  • Understanding which features need improvement
  • Identifying power users for targeted interviews
  • Measuring impact of customer calls on retention

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Dashboard Examples

  1. Customer Feedback & Usage
    • View product usage alongside feedback magnitude
    • Track sentiment over time against feature adoption
    • Identify discrepancies between what users say and do
  2. Product Development Impact
    • Measure how addressing feedback affects retention
    • Track feature usage after discussions
    • Analyze behavioral changes after customer meetings

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Security & Compliance

  • Secure API connections
  • Customizable data filtering
  • Compliance with data privacy regulations
  • User-level permission controls

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Support

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