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Mixpanel Integration

Integrate BuildBetter with Mixpanel to gain deep insights into user behavior, product usage patterns, and engagement metrics. Track how your team and customers use BuildBetter and make data-driven decisions.

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Features

  • Event Tracking: Send BuildBetter user activities to Mixpanel
  • User Profile Syncing: Map BuildBetter users to Mixpanel profiles
  • Custom Properties: Attach relevant metadata to events
  • Cohort Analysis: Group users based on behavior patterns
  • Funnel Visualization: Track user journeys through BuildBetter

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Setup Instructions

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Prerequisites

  • An active BuildBetter account
  • A Mixpanel project with API credentials
  • Admin access in both platforms

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Connecting Your Account

  1. Navigate to Settings → Integrations in your BuildBetter dashboard
  2. Find and select Mixpanel from the analytics integrations
  3. Enter your Mixpanel Project Token and API Secret
  4. Configure which events to track (or select “Track All”)
  5. Click Connect to activate the integration

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Setting Up Event Tracking

After connecting:
  1. Go to the Event Configuration tab in the Mixpanel integration settings
  2. Choose which BuildBetter events to track:
    • User sign-ins
    • Call recordings
    • Summary generation
    • Document creation
    • Chat interactions
    • Custom events
  3. Save your configuration

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Usage

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Tracked Events

The integration automatically sends these events to Mixpanel:
EventDescription
call_recordedWhen a meeting recording is completed
summary_generatedWhen an AI summary is created
document_createdWhen a document is generated
chat_startedWhen a chat thread is initiated
chat_message_sentWhen a message is sent in chat
folder_createdWhen a new folder is created
call_sharedWhen a call is shared with others

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User Properties

The following user properties are synced to Mixpanel:
  • User ID
  • Email
  • Name
  • Organization
  • Role
  • Sign-up date
  • Subscription status
  • Last active date

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Creating Mixpanel Reports

With BuildBetter data in Mixpanel, you can:
  1. Create custom funnels to track user journeys
  2. Build retention reports to measure ongoing engagement
  3. Set up cohort analysis to compare user groups
  4. Create dashboards for key BuildBetter metrics

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Troubleshooting

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Events Not Appearing

  • Verify your Project Token is correct
  • Check that the events are enabled in your configuration
  • Look for any API errors in the integration logs

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User Identification Issues

  • Ensure consistent user IDs between systems
  • Check for any conflicts in identity resolution
  • Verify user profile sync settings

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Data Privacy Considerations

  • Review what user data is being shared with Mixpanel
  • Consider enabling IP anonymization if required
  • Set appropriate data retention periods in Mixpanel
  • Ensure compliance with applicable privacy regulations