Features
- Event Tracking: Send BuildBetter user activities to Mixpanel
- User Profile Syncing: Map BuildBetter users to Mixpanel profiles
- Custom Properties: Attach relevant metadata to events
- Cohort Analysis: Group users based on behavior patterns
- Funnel Visualization: Track user journeys through BuildBetter
Setup Instructions
Prerequisites
- An active BuildBetter account
- A Mixpanel project with API credentials
- Admin access in both platforms
Connecting Your Account
- Navigate to Settings → Integrations in your BuildBetter dashboard
- Find and select Mixpanel from the analytics integrations
- Enter your Mixpanel Project Token and API Secret
- Configure which events to track (or select “Track All”)
- Click Connect to activate the integration
Setting Up Event Tracking
After connecting:- Go to the Event Configuration tab in the Mixpanel integration settings
- Choose which BuildBetter events to track:
- User sign-ins
- Call recordings
- Summary generation
- Document creation
- Chat interactions
- Custom events
- Save your configuration
Usage
Tracked Events
The integration automatically sends these events to Mixpanel:| Event | Description |
|---|---|
call_recorded | When a meeting recording is completed |
summary_generated | When an AI summary is created |
document_created | When a document is generated |
chat_started | When a chat thread is initiated |
chat_message_sent | When a message is sent in chat |
folder_created | When a new folder is created |
call_shared | When a call is shared with others |
User Properties
The following user properties are synced to Mixpanel:- User ID
- Name
- Organization
- Role
- Sign-up date
- Subscription status
- Last active date
Creating Mixpanel Reports
With BuildBetter data in Mixpanel, you can:- Create custom funnels to track user journeys
- Build retention reports to measure ongoing engagement
- Set up cohort analysis to compare user groups
- Create dashboards for key BuildBetter metrics
Troubleshooting
Events Not Appearing
- Verify your Project Token is correct
- Check that the events are enabled in your configuration
- Look for any API errors in the integration logs
User Identification Issues
- Ensure consistent user IDs between systems
- Check for any conflicts in identity resolution
- Verify user profile sync settings
Data Privacy Considerations
- Review what user data is being shared with Mixpanel
- Consider enabling IP anonymization if required
- Set appropriate data retention periods in Mixpanel
- Ensure compliance with applicable privacy regulations