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Gong Integration

Connect BuildBetter with Gong to combine powerful conversation intelligence platforms and supercharge your sales, customer success, and product insights.

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Why Connect Gong to BuildBetter

  • Automated Insight Extraction: Automatically import call recordings from Gong and process them with BuildBetter’s AI to spot insights such as sales objections, friction during onboarding, or recurring product issues.
  • Comprehensive Search: BuildBetter will let you search for snippets across all your call transcriptions to help you find the customer context you’re looking for.
  • Streamlined Feedback Flow: Transform tagged conversations directly into actionable feedback items.
  • Enriched Context: Import company information from Gong to provide comprehensive context for each feedback item.
  • Selective Content Import: Choose to import entire call transcripts or just specific excerpts.

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How the Gong Integration Works

When a team member tags a call in Gong, feedback is sent directly to BuildBetter. You can choose to send entire call transcripts or specific excerpts, using custom properties to categorize feedback effectively. This integration also pulls in relevant company information from Gong, providing comprehensive context for each feedback item.

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Setup Guide

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Prerequisites

  1. Gong Account Requirements:

    • Admin access to connect integrations
    • API access enabled
    • Appropriate user permissions

  2. BuildBetter Requirements:

    • Active BuildBetter account
    • Admin privileges

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Quick Setup

  1. Connect Gong

    • Go to Settings > Integrations in BuildBetter
    • Click “Add new” and choose Gong
    • Log in to your Gong account and authorize the integration

  2. Configure Settings

    • Specify what feedback to send and how to categorize it
    • Choose which recordings to sync (all or tagged only)
    • Set up meta-data mapping
    • Configure user matching

  3. Activate the Integration

    • Click “Activate”
    • BuildBetter will start importing Gong call data for streamlined feedback management

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Usage

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Importing Recordings

  • Automated: BuildBetter imports calls when they’re tagged in Gong
  • Selective: Choose to import entire calls or specific excerpts
  • Customizable: Use Gong’s tagging system to control what comes into BuildBetter

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Enhanced Analysis

BuildBetter provides additional insights on Gong recordings:

  • Custom signal extraction
  • Product-focused analysis
  • Feature request identification
  • Document generation

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Data Management

  • Maintain consistent data across platforms
  • Unified search capabilities
  • Custom permissions and sharing

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Importing Historical Data

BuildBetter’s GraphQL API lets you easily import feedback in bulk:

  • Use the createFeedback mutation to bring in historical Gong calls
  • Migrate from another feedback tool
  • Create multiple feedback items at once
  • Preserve all your valuable historical context

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Security & Compliance

  • End-to-end encryption
  • SOC 2 compliance
  • GDPR compliance
  • Secure API communication

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Support

Need help? Contact us: