What You Can Put in a Panel
Each panel member is either:- A single persona — one respondent per member
- A replica set — multiple AI-generated variations of one base persona (up to 100)
Creating a Panel
Name the panel
Give it a name and an optional description describing what it represents (e.g., “Mid-market buyers — ops and RevOps”).
Add members
Add as many members as you want. For each, pick either a single persona or a replica set.
Configure replica sets
For each replica set, choose the base persona, set the replica count (1–100), and pick a variation strength: low, medium, or high.
Variation Strength
Variation strength controls how much each replica differs from its base persona:| Setting | What It Does | When to Use |
|---|---|---|
| Low | Small variations in wording, tone, and priorities while keeping the persona nearly identical | When you want a tight audience — e.g., a specific role at a specific segment — and just need multiple data points |
| Medium | Moderate variation across preferences, behaviors, and context while staying in the same segment | Default for most tests — balances realism with coherence |
| High | Broader variation — different companies, slightly different roles, different motivations — while staying in the intent of the base persona | When you want to stress-test an idea across a wider slice of a segment |
Managing a Panel
From the panel detail page you can:- See total member count and total respondent count (base personas + every replica)
- Reorder members to control how they appear in reports
- Edit or delete the panel
- Launch a test run with the entire panel as the audience
When to Use Panels vs. Single Personas
- Use a single persona for focused work — one-on-one chats, message rehearsals, or quick gut checks.
- Use a panel when you want signal across a group — concept tests, A/B choice tests, or distribution-style results (“how does sentiment vary across 30 respondents in this segment?”).
A panel doesn’t lock you into testing everyone at once. You can still run a test against a subset of persona IDs even when they’re part of a panel.