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The Re-engage page (/success/re-engage) is the winback workspace. It surfaces closed-lost opportunities from connected Salesbricks data, scores each one for re-engagement likelihood, and gives the team a prioritized outreach queue.

Live Data Requirement

Re-engage currently requires Salesbricks. If Salesbricks is not connected, the page shows Re-engage is not connected yet with an Open Integrations action. Unlike Health, Convert, Contracts, Pipeline, and Releases, the current Re-engage component does not expose a demo-mode preview button.

Summary Cards

  • Total lost deals - count of closed-lost opportunities.
  • Need re-engage - high-priority candidates.
  • Should re-engage - medium-priority candidates.
  • Lost value - total value of the closed-lost pool.

Live Re-engage Queue

The table shows closed-lost opportunities:
ColumnMeaning
CompanyCompany name and the top score factor when available.
CategoryLoss or re-engagement category.
ScoreRe-engagement score.
Days since lossTime since the opportunity was lost.
ValueOriginal deal value.
ContactContact email or company domain when available.
Accounts routed in from Health appear with the routed-account banner above the queue.

Detail Sheet

Click a row to open the detail sheet. It shows:
  • Category
  • Score
  • Days since loss
  • Deal value
  • Lost reason
  • Score factors and their impact
  • Account context panel when a company domain is available

Score Factors

Score factors explain why an account may be worth revisiting. Common examples include:
  • Lost on price but the context has changed.
  • Lost on a feature gap that has since been shipped.
  • Closed-lost timing is now far enough in the past to justify a new touch.
  • Account signals or activity suggest renewed interest.
  • Deal value is high enough to justify outreach.

Workflow

1

Review the high-priority queue

Start with Need re-engage and highest deal value.
2

Open the detail sheet

Check the lost reason and score factors before contacting the account.
3

Open account context

Use the account context panel and customer detail page to review recent calls, signals, and contract history.
4

Coordinate the outreach

Route promising accounts into Pipeline when they become live opportunities.

How It Connects to Releases

Re-engage should reuse the shipped-feature coverage from Releases / Close the Loop. If a deal was lost because a requested feature was missing, and that feature is now shipped, the account becomes a stronger re-engagement candidate.
For the strongest winback message, filter mentally for feature gap reasons and cross-check Releases / Close the Loop. “We shipped what blocked you” is usually more actionable than a generic check-in.