Synthetic Personas turn your real customer data into AI personas you can talk to, test concepts against, and run research studies with. Each persona is grounded in the signals, calls, and feedback you’ve already collected, so their answers reflect what your real customers actually said.Documentation Index
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What You Can Do
Generate Personas from Data
Filter your signals and generate a synthetic persona whose profile, goals, and pain points are grounded in real customer evidence.
Chat With a Persona
Have a one-on-one conversation with a persona — either roleplaying as them or analyzing how they’d react.
Run Persona Tests
Show a concept, message, or set of options to a persona or a whole panel and collect structured reactions, scores, and reasoning.
Build Research Panels
Group personas together — including replica sets that simulate within-segment variation — to test ideas against a realistic audience.
Core Concepts
| Concept | What It Means |
|---|---|
| Persona | A synthetic customer profile generated from your signals. Captures demographics, job context, goals, pains, motivations, and company context — with citations back to the signals that shaped it. |
| Panel | A group of personas you can test against together. Can include single personas and replica sets. |
| Replica Set | Multiple AI-generated variations of one base persona. Simulates how a message lands across slightly different respondents in the same segment. |
| Variation Strength | Controls how much replicas differ from the base persona — low for subtle differences, high for broader range. |
| Test Run | A research study where personas respond to a prompt or concept. Returns per-respondent reactions and aggregate metrics. |
| Chat Mode | Talk at (roleplay as the persona in first person) or Talk with (analyze the persona in third person). |
| Respondent | An individual persona or replica that participated in a test run. |
| Synthetic Company | An AI-generated company context that anchors a persona’s industry, size, and buying process. Multiple personas can share one company. |
Why Synthetic Personas
- Product Teams
- Marketing & GTM
- Research Teams
- Sales & CS
- Pressure-test feature concepts before a single build cycle
- Get first-read reactions to positioning, copy, and designs from data-grounded personas
- Compare how different segments (new prospects vs. power users) react to the same idea
How It Works
Generate a persona
Filter signals to the audience you want to capture, then generate a persona. The AI produces a full profile and cites the signals that shaped it.
Chat or group into a panel
Open a persona to chat directly, or add them to a panel alongside other personas and replica sets for coordinated testing.
Run a test
Write a prompt (or add options and images for a choice test), pick an audience, and launch. Each respondent returns a scored, tagged, cited reaction.
Synthetic Personas is gated per organization. If you don’t have access yet, you’ll see an unlock page inside the app — request access from there and our team will turn it on for your workspace.