What You Can Do
Generate Personas from Data
Filter your signals and generate a synthetic persona whose profile, goals, and pain points are grounded in real customer evidence.
Chat With a Persona
Have a one-on-one conversation with a persona — either roleplaying as them or analyzing how they’d react.
Run Persona Tests
Show a concept, message, or set of options to a persona or a whole panel and collect structured reactions, scores, and reasoning.
Build Research Panels
Group personas together — including replica sets that simulate within-segment variation — to test ideas against a realistic audience.
Core Concepts
| Concept | What It Means |
|---|---|
| Persona | A synthetic customer profile generated from your signals. Captures demographics, job context, goals, pains, motivations, and company context — with citations back to the signals that shaped it. |
| Panel | A group of personas you can test against together. Can include single personas and replica sets. |
| Replica Set | Multiple AI-generated variations of one base persona. Simulates how a message lands across slightly different respondents in the same segment. |
| Variation Strength | Controls how much replicas differ from the base persona — low for subtle differences, high for broader range. |
| Test Run | A research study where personas respond to a prompt or concept. Returns per-respondent reactions and aggregate metrics. |
| Chat Mode | Talk at (roleplay as the persona in first person) or Talk with (analyze the persona in third person). |
| Respondent | An individual persona or replica that participated in a test run. |
Why Synthetic Personas
- Product Teams
- Marketing & GTM
- Research Teams
- Sales & CS
- Pressure-test feature concepts before a single build cycle
- Get first-read reactions to positioning, copy, and designs from data-grounded personas
- Compare how different segments (new prospects vs. power users) react to the same idea
How It Works
Generate a persona
Filter signals to the audience you want to capture, then generate a persona. The AI produces a full profile and cites the signals that shaped it.
Chat or group into a panel
Open a persona to chat directly, or add them to a panel alongside other personas and replica sets for coordinated testing.
Run a test
Write a prompt (or add options and images for a choice test), pick an audience, and launch. Each respondent returns a scored, tagged, cited reaction.
Synthetic Personas is gated per organization. If you don’t have access yet, you’ll see an unlock page inside the app — request access from there and our team will turn it on for your workspace.