Synthetic Personas Overview

Synthetic Personas turn your real customer data into AI personas you can talk to, test concepts against, and run research studies with. Each persona is grounded in the signals, calls, and feedback you’ve already collected, so their answers reflect what your real customers actually said.

What You Can Do

Generate Personas from Data

Filter your signals and generate a synthetic persona whose profile, goals, and pain points are grounded in real customer evidence.

Chat With a Persona

Have a one-on-one conversation with a persona — either roleplaying as them or analyzing how they’d react.

Run Persona Tests

Show a concept, message, or set of options to a persona or a whole panel and collect structured reactions, scores, and reasoning.

Create Marketing Variants

Generate AI image variations for marketing assets, compare results, and review synthetic persona feedback.

Build Research Panels

Group personas together — including replica sets that simulate within-segment variation — to test ideas against a realistic audience.

Core Concepts

Concept	What It Means
Persona	A synthetic customer profile generated from your signals. Captures demographics, job context, goals, pains, motivations, and company context — with citations back to the signals that shaped it.
Panel	A group of personas you can test against together. Can include single personas and replica sets.
Replica Set	Multiple AI-generated variations of one base persona. Simulates how a message lands across slightly different respondents in the same segment.
Variation Strength	Controls how much replicas differ from the base persona — low for subtle differences, high for broader range.
Test Run	A research study where personas respond to a prompt or concept. Returns per-respondent reactions and aggregate metrics.
Marketing Variant Run	A marketing project that combines target audiences, uploaded assets or text ideas, AI-generated image variations, comparison, persona feedback, and downloadable winning variants.
Chat Mode	Talk at (roleplay as the persona in first person) or Talk with (analyze the persona in third person).
Respondent	An individual persona or replica that participated in a test run.
Synthetic Company	An AI-generated company context that anchors a persona’s industry, size, and buying process. Multiple personas can share one company.

Why Synthetic Personas

Product Teams
Marketing & GTM
Research Teams
Sales & CS

Pressure-test feature concepts before a single build cycle
Get first-read reactions to positioning, copy, and designs from data-grounded personas
Compare how different segments (new prospects vs. power users) react to the same idea

How It Works

Generate a persona

Filter signals to the audience you want to capture, then generate a persona. The AI produces a full profile and cites the signals that shaped it.

Chat or group into a panel

Open a persona to chat directly, or add them to a panel alongside other personas and replica sets for coordinated testing.

Run a test

Write a prompt (or add options and images for a choice test), pick an audience, and launch. Each respondent returns a scored, tagged, cited reaction.

Create marketing variants

Start from a persona panel or marketing project, upload assets or text ideas, generate variations, compare results, and download the winning assets.

Review results

See aggregate scores, sentiment, top themes, and per-respondent breakdowns. Export to PDF or save the findings to a Knowledge page.

Synthetic Personas is gated per organization. If you don’t have access yet, you’ll see an unlock page inside the app — request access from there and our team will turn it on for your workspace.

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