Synthetic Companies

Personas are tied to synthetic companies: the AI-generated company contexts that anchor a persona's industry, size, structure, and buying process. The Companies view (/personas/companies) is a dedicated workspace for browsing those companies, seeing which personas they're tied to, and managing the synthetic firmographic data behind your panel.

What's on the Companies List

Each row shows:

• Name — the synthetic company's name
• Avatar — generated icon
• Industry
• Size — employee count range or band
• Archetype — e.g., "Enterprise legacy", "PLG mid-market", "Bootstrapped startup"
• Persona count — how many personas in your library are tied to this company
• Created / Updated — relative timestamps

Click any row to open the company detail page (/personas/companies/:companyId).

Company Detail

The detail page shows:

• Profile — full firmographic record (industry, size, structure, budget, buying process, software stack, strategic priorities)
• Linked personas — every persona in your library backed by this company
• Description — AI-generated long-form description

Why Companies Matter

When you generate a persona, the AI grounds them in a realistic company. Two personas tied to the same synthetic company will:

• Share firmographic context (industry, size, structure)
• Often reference the same buying process and software stack
• Sometimes have aligned strategic priorities — useful for testing how multiple roles in one buying committee react to the same idea

This is the persona equivalent of an account in your real CRM — one organization, multiple stakeholders.

Managing Companies

You can:

• Edit a company's name, description, industry, size, archetype, and profile from its detail page
• Delete a company — the linked personas remain (they just lose the company anchor)
• See company-grouped views in tests if multiple respondents share a company

Tip: If you want to test "how does an enterprise buyer respond vs. an SMB buyer?", build two synthetic companies (one enterprise, one SMB) and create personas tied to each. Then run the same test on both segments and compare the aggregate results.