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Organization Settings

Survey settings are organization-level and shared across every survey:
  • Sender display name — shown on invitations, at the verified BuildBetter survey domain.
  • Reply-to address — where respondent replies go.
  • Company context — optional context passed to AI follow-up generation, so clarifying questions sound like they came from your team.
The From domain is not configurable. Invitations send from the verified surveys.buildbetter.ai sender; arbitrary unverified customer domains are deliberately unsupported. See Audience & Delivery.

Feature Flag

AI Surveys requires the organization-level surveys feature flag. When it is off:
  • Authenticated survey mutations are rejected.
  • The survey worker defers pending invitations rather than sending them.
  • Public token routes return Survey not found, after resolving the token’s organization.

What Costs Credits

One credit is $0.001. Four survey-specific meters bill at distinct points in the lifecycle: A completed email survey response that generates two follow-ups and three signals therefore costs roughly 4 + 8 + 2 + 12 = 26 credits (~$0.026). Response completion bills on all paths — including URL and in-app intercept flows that never sent an email.

What is never billed

  • Preview test emails
  • Preview recipients
  • Test responses marked with the preview test flag
  • Suppressed, no-op, or model-failed follow-up decisions
Preview and test sends are free by design, so verifying the respondent experience before launch costs nothing. Use them liberally.

Allowance Enforcement

Credit checks happen before work is queued, not after:
  • Recipient upload and API recipient creation check invitation allowance before queuing email-capable recipients. If a batch exceeds available credits, you get an actionable partial-allowance result rather than a silently over-queued send.
  • Activation surfaces an estimated maximum credit exposure, derived from queued recipients, expected completion rate, enabled follow-up depth, and average signals per response.
  • The organization advisory lock that serializes allowance checks counts pending reservations that have not yet reached the usage ledger, so concurrent imports cannot over-reserve.

Running out mid-flight

Exhausting credits degrades gracefully rather than losing data:

Idempotency

Billing events are idempotent through (model_id, rule_id) uniqueness. Replays may update the input value but never double-bill the same model and rule. This holds in the awkward cases specifically:
  • The provider accepts an email but the status update fails — the retry does not create duplicate invitation billing.
  • The provider fails before acceptance — no invitation billing occurs, and the recipient stays retryable.
  • Concurrent answer submissions share one generated follow-up prompt and one charge.
If a post-hoc billing report is rejected after customer-visible work already committed, the shared billing reconciliation worker retries the charge rather than dropping it or failing the completed survey operation.

Send Limits

Independent of credits, throttles cap 1,000 invitations per hour per organization and 500 per hour per survey. See Audience & Delivery.

Next

AI Surveys Overview

How the whole feature fits together.

Subscription Plans

Plans and credit allowances.